Aftermarket: Onlineshop for Airtanks
New distribution channels on the Internet: Under the brand Linnemann-Schnetzer sells Frauenthal Automotive airtanks to individual customers.
An important goal in the growth strategy of Frauenthal Automotive is the expansion of the business with spare parts. This growing market requests the highest quality products. The online shop operates under the well known brand Linnemann-Schnetzer, which stands for competence in the production of airtanks for more than 100 years.
Online shop for individual customer
On the Webshop, high-priced spare parts and accessories such as tank drain valves and straps will be provided. The process is designed for individual orders. Jörg Hessler, Managing Director of Business Unit airtank to the customer groups: "Our webshop is the first step in new sales channels. We mainly want to approach single buyers from smaller workshops - those are no Frauenthal Automotive customers yet." The plan is a gradual extension of the range.